AI product company · Kochi, India
AI software that runs
small online businesses
We build Florix: the store, product photos, customer chats and ads for sellers who sell on Instagram and WhatsApp, all from one phone.
Built on Meta's official WhatsApp and Instagram APIs · Meta Tech Provider
Our products
Software we design, build and run ourselves.
Florix
florix.store · iOS and Android
Your shop, from your phone.
A mobile app for small sellers across India who sell through Instagram and WhatsApp. One app replaces the store builder, the photographer, the chat team and the ad agency.
- →Flo, the AI assistant, builds the online store with the seller, step by step.
- →AI Product Studio turns phone photos into studio images and full product listings.
- →Instagram and WhatsApp messages get instant replies with the product, price and link.
- →Ad Studio (beta) studies competitors' ads, creates new ones and judges them on real paid orders.
Florix Automate
florix.si · Web app
Instagram and WhatsApp automation and CRM.
For growing businesses that sell and support customers in chat. Runs on Meta's official APIs with Advanced Access for WhatsApp and Instagram messaging.
- →Comment-to-DM, story and keyword automations on Instagram.
- →Visual flow builder for multi-step conversations, plus an AI builder that writes flows from plain English.
- →WhatsApp campaigns, templates and WhatsApp Flows.
- →Shared team inbox, sales pipeline and AI chatbots.
Our technology
The core of our products is built in-house and owned by the company.
AI Agent Platform
The engine behind every Florix conversation: AI chat, voice notes and live WhatsApp call answering, in English and Indian languages.
AI Product Studio
Turns one to four phone photos into clean studio and lifestyle images, with a title, description, tags and a price hint.
Ad intelligence
Researches competitors' ads, writes new ad angles and creatives, and reports paid orders back to Meta so ads learn from real sales.
Automation engine
Every Instagram and WhatsApp event runs as a durable workflow, so automations keep working through retries, waits and restarts.
About Estelle Darcy
Estelle Darcy AI & Automation Private Limited is a product startup based in Kochi, Kerala, India.
Millions of small sellers in India run their business inside Instagram and WhatsApp DMs, taking every order by hand. We build the software that does that work for them, so a seller can run the whole shop from a phone.
Talk to us
Sellers, partners and investors: we'd love to hear from you.
support@estelledarcy.com · Kochi, Kerala, India